Skip to content
Matheen BukhariIndex
Real Assets, Reimagined — Everyday property, product and lifestyle images, turned into campaign visuals with AI, while the building, room or car stays true.

Real Assets, Reimagined

Self-initiated

Dubai — 2026

AI Imagery

Each piece starts from a real asset: a drone shot, a rental listing photo, an architect's drawing or a studio car photo. AI changes the sky, the styling, the setting and the angle. The product itself stays exactly as it is, checked against the original and composited back by hand where needed.

The same method carries into outdoor work. Two billboard concepts break the frame, a train and a horse coming out of the board, so a passing driver gets the idea in about two seconds.

Role

  • Art direction
  • AI image production
  • Retouching
Manchester tower, Original drone shot and The same tower at golden hour
BeforeOriginal drone shot. Flat sky, flat light.
Apartment with basic rental staging and apartment restaged as a luxury home
BeforeBasic rental staging.
One car shown in five campaign directions
One car, five campaignsOne studio side profile, five directions. Concept work.
Lifestyle swimming pool
Lifestyle swimming poolRealistic human elements with a double exposure effect
Concept billboard for Etihad Rail: a train breaking out through a tunnel in the frame
Billboard concept, Etihad RailThe train breaks out of the board. Concept work.
Concept billboard for HRS Developers: a bronze horse rising out of the frame
Billboard concept, HRS DevelopersA bronze horse rising out of the frame. Concept work.

Everyday property, product and lifestyle images, turned into campaign visuals with AI, while the building, room or car stays true.

  • Real source material in, product unchanged out
  • Every result checked against the original, hand-composited where needed
  • Outdoor concepts that read in about two seconds

Next project

Nivara Studio

Nivara Studio

AI & Creative Tools — Dubai, UAE 2026

00%