Global Furnovate

Global Furnovate manufactures furniture for interior projects, and the people buying are designers, contractors and developers rather than the public. That audience is not browsing. They are checking whether the finish quality is there, whether the range covers what a project needs, and whether the company can handle the volume - then looking for someone to talk to.

The site is built around the work itself: ranges and finishes shown properly, project photography given room, and a short route to an enquiry from any page. I kept the manufacturing story brief, because capability matters to this audience only once the work has earned their attention.

Built in Framer so the team can add ranges and swap imagery themselves without waiting on a developer - the right trade for a business that updates its catalogue more often than its structure. I handled the direction, design and build, along with the content structure and on-page SEO.