Lancaster Wharf
Select Property
Birmingham — 2026
Websites & Digital / Property & Sales Collateral
300+
Enquiries
266
Build-to-rent apartments
3
Target markets: UK, UAE, Saudi Arabia
Approved copy, kept word for word, rebuilt into a page an investor can act on in one scroll.
Lancaster Wharf is the fifth Affinity Living development, sold to investors in the UK and overseas. By the time this page was needed the final apartments were on sale, and the job was simple to describe: help a busy investor decide quickly, then make enquiring effortless.
The copy was already approved, so it stayed exactly as written. Everything around it changed. The page opens on the investment case, then follows the order an investor asks their questions in: why this building, why this part of Birmingham, what residents get, and who is behind it. Birmingham's rental demand is shown rather than described, and the enquiry form asks for four things only.
Role
- Page structure and UX
- Landing page design
- Build
An investor landing page for Affinity Living Lancaster Wharf, 266 build-to-rent apartments on Birmingham's city-centre waterfront.
Approved copy unchanged; structure and design rebuilt
- Price, projected yield, completion and deposit before any scrolling
- Sticky navigation straight to any section
- Four-field enquiry form that works one-handed, with international dialling codes
Next project
mydubaiproperty.ae
Websites & Digital — Dubai 2025