One Port Street
Select Property
Manchester — 2025
Brand & Identity / Websites & Digital / Property & Sales Collateral / Campaigns
Apartment of the Year
International Property Awards 2023
5-star, Best 20+ Units
International Property Awards 2023
Best Campaign (with Clicky)
Prolific North Marketing Awards 2023
From off-plan launch to completed building to managed tenancy. One visual system across every stage.
One Port Street started as an off-plan launch and followed the full Select Property cycle: sell, build, manage.
Underneath the site sat the full launch set: the launch identity, a printed sales brochure, flyers for local drops, floor plan sheets, social campaigns in static and film, construction-site hoardings and the digital banners that fed every landing page. One visual system, one set of masters, one standard for the CGI and photography. Launched off-plan, sold through, built, and now fully tenanted and managed.
The project ran across a team of seven+: two designers, a marketing head, a content manager, and three external partners. Clicky handled the digital marketing campaign. OurStudio produced the CGI. Freelance photographers covered the completed building shoot and lifestyle photography.
Role
- Creative direction
- Launch identity and art direction
- Website design and build direction
- Landing page design across campaigns
- Sales brochure and leaflets
- Floor plan design
- Social design and campaign film
- Hoardings and construction-site OOH
- Photography direction
Now showing —
The full launch for a Northern Quarter rental development: identity, website, landing pages, brochure, flyers, floor plans, social, hoardings and construction-site OOH - one visual system across every piece.
Judged on viewings booked, not impressions served.
- A full launch set, from website to hoarding, built on one visual system
- Availability and monthly pricing above atmosphere - the site built around rental intent
- Launch identity, CGI direction and photography art direction held to one standard across every piece
- The Northern Quarter treated as the headline, not a footnote
- Delivered from Dubai for a Manchester launch, across in-house team, agencies and local production partners
The launch set
One visual system across every piece. One standard on every brief.
- Launch identity and art-direction system
- Website with availability and monthly pricing above atmosphere
- Landing pages across campaigns, UK, GCC and international
- Printed sales brochure and leaflets
- Floor plan sheets in brand style
- Social: static system, stories, and short-form campaign film
- Construction-site hoardings and local OOH
- Digital banners, display and paid-social units
Craft
CGI and photography direction held every piece to one standard.
- Art direction for apartment and amenity photography, briefing and signoff
- CGI direction for building exteriors and interiors
- Typographic system and photography grid shared between print and digital
- A set of masters - one brochure, one photo set, one grid - feeding every piece downstream
Why rental intent led the brief
The buyer’s journey for a rental is not the buyer’s journey for an off-plan sale.
- Rental decisions move fast: price, layout, availability, viewing, done
- Lead with amenity photography and you lose the people ready to book
- The brand earns authority by respecting the decision the viewer is actually making
- The site is judged on viewings booked, not impressions served
Next project
Select Property
Websites & Digital / Brand & Identity — Manchester / Dubai / Hong Kong 2022